Digital Bike Boards are mobile LED advertising screens mounted on bicycles. A professional rider carries your brand message through high-traffic streets, events, and precincts, displaying video or image content continuously as they ride.

We cover Melbourne CBD, Docklands, South Bank, Fitzroy, Richmond, St Kilda, South Melbourne, Southbank, and surrounding suburbs. Custom routes can be planned to match your target audience and campaign geography.

We support common digital formats including MP4 video files and static image formats like JPG and PNG. Our team can advise on optimal specifications for the display.

We can deploy single or multiple bike boards depending on your campaign scale, event size, and coverage area. Contact us to discuss availability and pricing for your specific needs.

Bike boards are designed for outdoor environments. For indoor events, our Digital Walking Boards or LED Poster Banners are a better fit.

We recommend booking as early as possible, especially for peak event periods and weekends. Contact us to check availability for your preferred dates.

Yes. Our LED screens are bright enough for evening visibility, making them effective for nighttime events, festivals, and after-dark activations across Melbourne.

While our base is in Melbourne, we do support national campaigns. Contact us to discuss logistics and availability for interstate activations.

Yes. Digital Bike Boards are zero-emission outdoor advertising — a sustainable alternative to diesel-powered advertising vehicles, making them ideal for brands with environmental commitments.

Reach depends on route, duration, and event density. In high-traffic Melbourne precincts and at major events, a single bike board can generate significant audience impressions throughout a campaign day.

Yes. Multiple creatives can be loaded onto the display and rotated during the hire period, allowing you to tailor content to different times of day or locations.

Riders travel at a pace appropriate to the environment — slower through crowded pedestrian areas where maximum visibility and engagement are the priority, faster when covering ground between target locations.

Yes. We work with you to plan routes based on your target audience, campaign goals, and key locations. Custom route planning is a standard part of our service.

Absolutely. Major events are one of the best environments for Digital Bike Boards — high crowd density, people in a receptive mindset, and restricted vehicle access that bikes can navigate freely.

Digital Bike Boards are mounted on bicycles and cover greater distances at faster speeds, ideal for route-based campaigns across suburbs or large outdoor event sites. Digital Walking Boards are carried by ambassadors on foot, providing slower, closer engagement in dense pedestrian areas or indoor environments.

Due to safe riding requirements, active flyer distribution while riding is not standard practice. However, riders can stop at key locations to distribute materials or engage with audiences.

Hire periods are flexible — from a few hours for event activations to full days or multi-day campaign bookings.

Compared to traditional outdoor media such as static billboards or bus shelters, Digital Bike Boards offer greater geographic flexibility, dynamic creative capability, and audience targeting at a competitive price point — with no lock-in contract or long booking lead times.

Contact Big Impact Media Group by phone on 0424 133 070 or email bigimpactmediagroup@gmail.com with your event date, preferred locations, number of bikes, and campaign duration.

Yes. Digital Bike Boards are suitable for private corporate events, brand activations, conference precincts, and private functions as well as public-facing campaigns.

Bike boards operate primarily in outdoor pedestrian environments. For indoor shopping centres, we recommend Digital Walking Boards or LED Poster Banners as the more appropriate format.

Content updates mid-campaign may be possible depending on logistics and scheduling. Discuss your requirements with our team when booking and we will advise on the best approach.